Pay Per About

What's Different About PPC?
"The key to online advertising is placement and distribution," says Bianca Noble, product manager for SuperPages.com. "When a church selects a regular listing, it will only be seen alphabetically in the listings section after all other advertisers. Our pay-per-click ads appear in the highest tier of advertising, so they will typically be among the first listings to appear on each search results page. SuperPages even reserves spots for local pay-per-click ads in our highest tier.

"If a church wants to be easily found and attract more visitors, it would be best to advertise with a pay-per-click or fixed fee advertising option, or both, if appropriate. Pay per click is different from fixed fee options because it is extremely flexible.

"PPC allows you to target your message across different categories like 'community church' or 'wedding chapel,'" adds Noble. "SuperPages.com also offers geographic targeting. If you serve an entire metro area, you can make your ad available to searchers who choose any city within that area. Or, if you are strictly local, you can select one specific city. Another big advantage is your ability to choose full-service assistance ($20 per month at SuperPages) or manage your program independently online at no charge.

"Finally, you have control over what you pay for each click to your ad. You set a maximum bid amount you want to pay for each click and a monthly budget. Although a website is a great way to tell people what you're about, they have to know you exist to get there. Pay per click lets searchers know you're there and links them directly to your website."

The People's Guide to Pay-Per-Clicks
Have you tried to get your site listed on a search engine and ended up lost in a sea of red tape? Have you paid a lot of money to have your site listed only to get little or no response? Don't give up.

How To Make More Money With Your Pay-per-click Ads
Sometimes it feels like you are beating your head against the wall trying to make your payperclick ads make money. Like you are throwing your money down a big black hole.

The Truth About Pay-Per-Click Marketing
The key to an effective Pay-Per-Click program is driving the right traffic to your website. Since you pay every time someone clicks through to your site you want to attract only visitors who are interested in your product or service.

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